The Cement Factory was discovered in 1973, it was an abandoned cement factory and partially in ruins, comprised of over 30 silos, underground galleries and huge engine rooms; Ricardo Bofill bought it and began renovation works. He identified the program; The Cement Factory was to be used as architectural offices, archives, a model laboratory, and exhibition space, an apartment for him, as well as guest rooms and gardens.
Upside-Down Ads Reveal The Subtlety Of Depression
Singapore-based suicide prevention organisation Samaritans of Singapore recently ran a series of ads which cleverly uses ambigrams to highlight the difficulty in understanding and identifying depression. The print ads feature images showing a positive message.
However, when the ad is inverted, a sadder, more depressing message is revealed.
The advertisement’s tagline “The signs are there if you read them” is printed upside-down so that readers will know to flip the ads over.
It also reinforces the message that it is easy to miss the warning signs of depression.
amazing and beautiful advertising/art